As the chemical industry moves into 2022, strong demand for
both commodity and specialty chemicals should keep prices robust throughout the
year. However, the industry could face
margin pressures amid raw material cost inflation, which will likely remain
high through the first half of 2022.
The liquid laundry detergent market size is projected to grow from USD
22.24 billion in 2021 to USD 32.99 billion in 2028, exhibiting a CAGR of 5.8%
during the forecast period. Increasing demand for effective and convenient
washing solutions is expected to fuel market progress. Fortune Business
Insights™ mentions this information in its report titled "Liquid
Laundry Detergent Market, 2021-2028."
Liquid laundry detergent is a detergent made up of liquid
instead of powder. It is composed of surfactants and other ingredients to
enhance fabric cleaning. They are an extremely convenient option that
eliminates the hassles of lint formation, color loss, and others. It reduces
washing time and removes dirt efficiently from clothes. These type of
detergents are made up of a mixture of non-ionic and anionic surfactants.
Liquid detergents work well in cold, dry, and hot water and reduce the effort
taken to wash clothes, and improve the consumer's experience. In addition, the
evolving consumer experience and rising demand for effective laundry solutions
are expected to boost market progress during the upcoming years.
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Segments
By Application, the market is segmented into household and
industrial & institutional. Regionally, it is classified into Europe, North
America, Asia Pacific, Latin America, and the Middle East & Africa.
Highlights of the Report
The report provides a detailed analysis of the top segments
and the latest trends in the market. It comprehensively discusses the driving
and restraining factors and the impact of COVID-19 on the market. Additionally,
it examines the regional developments and the strategies undertaken by the
market's key players.
Drivers and Restraints
Robust Demand for Fully Automatic Washing Machine to Propel Market
Progress
Rising awareness regarding the benefits of a washing machine
is expected to boost demand for convenient consumer goods and appliances. The
incorporation of these detergents improves washing quality and eliminates dust
and other impurities present in clothes. It5 improves the consumer's
convenience and improves time management. Liquid laundry detergents eliminate
problems regarding fiber retention and color drains. The incorporation of
liquid laundry detergents improves smoothness and provides an excellent washing
experience in cold and hot water. It is easily washable and eliminates fiber
formation and powder retention. These factors are likely to propel liquid laundry
detergent market growth.
However, the harmful effects of the product on the
environment are likely to hinder market progress.
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Regional Insights
Well-established Real Estate to Boost Market Growth in North
America
North
America is expected to hold a major market and was valued at USD 6.94 Billion
in 2020. Adoption of a
healthy lifestyle, rapid development of home care facilities, and well-established real estate is expected to boost liquid laundry
detergents sales. These factors are likely to boost market development.
Asia Pacific is expected to witness significant growth
because of increasing industrial investments in the industrial sectors.
Further, the rising demand for effective household products is expected to
boost the liquid detergent sales. Further, the spike in middle-class
population, household income, and rapid urbanization is expected to boost the
liquid detergent demand. These factors are likely to boost the market
growth.
In Europe, rising demand for liquid laundry detergent from
households is likely to propel the product's sales. Further, rising demand for
liquid bio detergents and higher lifestyle expenditure propel industry
progress.
Competitive Landscape
Prominent Companies Announce Hygiene Products to Boost Brand
Image
The prominent companies operating in the market announce
hygiene products to boost their brand image. For example, A German-based
company named Henkel launched hygiene products for tackling the COVID-19
pandemic in May 2020. Further, the incorporation of research and development
strategy enables companies to improve their product quality and satisfy
consumers' demands. Further, major manufacturers focus on developing advanced
production machinery to improve product quality, reduce labor costs, enhance
productivity, boost operational efficiency and achieve organizational
goals.
Industry Development
·
May 2020: Lighting
and Wipro Consumer Care launched Godrej Ezee 2 in 1 liquid detergent to expand
their product portfolio.
List of Key Players
Profiled in this Market Report
·
Procter
& Gamble (U.S.)
·
Unilever
(U.K.)
·
Lion
Corporation (Japan)
·
KAO
CORPORATION (Japan)
·
Henkel
AG & Co. KGaA (Germany)
·
Church
& Dwight Co., Inc. (U.S.)
·
Reckitt
Benckiser Group plc (U.K.)
·
Wipro
Consumer Care and Lighting (India)
·
Seventh
Generation Inc. (U.S.)
·
Guangzhou
Blue Moon Industrial Co., Ltd. (China)
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